GiG Introduces SweepX Social Sweepstakes Platform in the US

SweepX is designed to give operators a competitive advantage through its advanced features and innovative technology.

Advanced Features of SweepX

SweepX combines GiG’s AI-driven content management with dual-wallet and store management capabilities. The integration is aimed at improving the user experience and operational efficiency for sweepstakes operators, providing them with a platform to attract and retain players.

As part of the SweepX launch, GiG has entered into a binding Head of Terms agreement with Primero Games LLC, a leading US land-based sweepstakes operator.

Barry Rutherford, CEO of Primero Games, expressed his excitement about the collaboration. “GiG’s platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for iGaming markets across the globe.”

GiG’s Legacy of Innovation

Andrew Cochrane, Chief Business Officer for GiG Platform & Sportsbook, emphasized the company’s commitment to innovation. “GiG is synonymous with innovation, and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstakes market. As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI-driven solutions available within social gaming. This will help power the growth of the market across the US within the next few years,” noted Cochrane.

GiG’s focus on integrating advanced technology with strategic partnerships positions it to impact the sweepstakes and iGaming markets.

The introduction of SweepX is expected to enhance user experiences and drive market growth, reinforcing GiG’s role as a leader in iGaming innovation.