Hard Rock Digital Launches Fall Campaign Starring Post Malone
Hard Rock Digital has unveiled its fall campaign, titled “Roll With Us,” for its sportsbook and iGaming platform, Hard Rock Bet. The campaign features nine-time diamond-certified GRAMMY Award-nominated global superstar Post Malone as its lead.
Post Malone Brings Inclusive Energy to Hard Rock Bet
Post Malone’s involvement reflects the ethos of Hard Rock Bet’s campaign, which aims to break down the exclusivity and intimidation often associated with sports betting and online gambling.
The platform seeks to create a more inclusive and welcoming experience for everyone, regardless of how they bet. Post Malone’s involvement in the campaign aligns with his own personality, as he noted: “It’s always a blast working with Hard Rock. It’s sports. It’s music. It’s entertainment. When Hard Rock Bet says ‘Roll With Us’ they mean it. They’re bringing everyone in. That’s what I’m all about.”
The “Roll With Us” campaign extends across all verticals of Hard Rock Bet’s integrated app, which includes both sportsbook and casino offerings.
The campaign portrays various groups of people – from nail salon patrons to pool party goers – all enjoying their own unique betting styles, demonstrating the platform’s appeal to a broad audience.
This message of inclusivity resonates especially with new bettors in Florida, where this campaign kicks off just in time for the first football season with legal sports betting.
Widespread Campaign Reach
Hard Rock Bet has quickly gained a strong reputation in the online gaming market, boasting high ratings of 4.9 stars in the App Store and 4.8 stars in the Google Play Store. The platform operates a combined sportsbook and casino experience in New Jersey, as well as a sports-only experience in several other states, including Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia.
Hard Rock Digital’s Executive Managing Director, Matt Primeaux, emphasized the campaign’s inclusivity, stating: “Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet.” Primeaux also highlighted Post Malone’s perfect fit for the campaign, saying he provides an “authentic representation” of Hard Rock’s ethos, which connects sports, music, and entertainment.
The “Roll With Us” campaign is set to roll out in major markets nationwide, with appearances across various media channels including television, streaming TV, radio, social media, and more. The campaign is a key part of Hard Rock Bet’s strategy to engage new users and solidify its position as a leader in the real money gaming space.
The creative agency behind the campaign is 72andSunny New York, with additional support from Redline Media Group and Hard Rock Digital’s internal creative team. The campaign is set to the song “Ante Up (Robbin Hoodz Theory)” by M.O.P., enhancing its dynamic appeal.
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