Light & Wonder and 1X2 Network Forge Exclusive Aggregation Deal for U.S. Expansion
Light & Wonder has solidified its role as a pivotal player in the iGaming industry with a new exclusive aggregation arrangement to introduce 1X2 Network’s innovative gaming content to the U.S. market, starting with Michigan.
This strategic collaboration represents a significant milestone for 1X2 Network, marking its debut in the thriving U.S. gaming scene, facilitated by Light & Wonder’s leading aggregation platform.
Strengthening U.S. Presence
The partnership is the latest in a series of studio deals by Light & Wonder, underscoring the strength and reach of its aggregation platform and distribution network in the United States. It brings 1X2 Network’s varied content portfolio, including slots, virtual sports, crash games, and instant win titles, to a broad U.S. audience, building on the success of a pre-existing European alliance.
Kevin Reid, CEO at 1X2 Network, expressed his excitement about entering the U.S. market with Light & Wonder as the exclusive aggregation partner. “Starting in Michigan, we are poised to expand our presence, leveraging Light & Wonder’s platform for extensive distribution across the states,” said Reid.
Steve Mayes, Digital Partnerships Director at Light & Wonder, highlighted the anticipated positive reception of 1X2 Network’s content among U.S. players. “1X2 Network’s two decades of creating popular, innovative content positions us to successfully introduce their games to the U.S. market, starting with Michigan,” Mayes stated.
Expanding Global Footprints
This partnership is pivotal for both Light & Wonder and 1X2 Network, as they aim to expand their global footprints and tap into the burgeoning U.S. iGaming market.
The collaboration not only brings 1X2 Network’s acclaimed content to U.S. players but also strengthens Light & Wonder’s portfolio, reinforcing its status as a market leader in content aggregation and distribution.
Our Comment on the Article
The exclusive aggregation deal between Light & Wonder and 1X2 Network is a strategic move that highlights the growing interconnectivity of the global iGaming industry.
By bringing 1X2 Network’s diverse and innovative gaming content to the U.S. market, starting with Michigan, this partnership is set to enrich the gaming experience for American players and pave the way for further expansion in the U.S. As the iGaming landscape continues to evolve, collaborations like this one will be key in shaping the future of online gaming, driving innovation, and enhancing player engagement across markets.
Recommended