PrizePicks Scores Padres Partnership for California Fantasy Debut
PrizePicks, North America’s leading daily fantasy sports operator, teamed up with the San Diego Padres as their Official Daily Fantasy Sports Partner.
A Home Run in San Diego
Marking PrizePicks’ first team deal in California, the partnership blends two brands focused on amping up baseball fandom.
“The Padres are one of the most dynamic franchises in Major League Baseball, and we’re proud to be part of their journey,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
“PrizePicks players and Padres fans share a deep passion for the game, and we look forward to creating new ways to engage and connect with fans both in San Diego and across the country.”
The deal taps into the Padres’ 2.5 million annual attendees at Petco Park, a hotbed for the $300 million California fantasy scene.
Branding and Fan Perks
The partnership puts PrizePicks front and center at Petco Park with outfield LED signage and concourse banner displays. Digitally, PrizePicks will shine through banner ads on Padres.com and pregame shoutouts on Padres.TV during the 2025 season.
With 70% of MLB fans engaging online, this visibility could drive 50,000 new PrizePicks sign-ups. The Padres’ 2024 playoff run, drawing 44,000 fans per game, boosts the deal’s reach.
To spark excitement, PrizePicks is rolling out a 2025 in-game promotion. When the Padres score 10 or more runs in a home game, fans can enter a text-to-win contest for a shot at a $10,000 free PrizePicks lineup and tickets to a future game. This could trigger $5 million in promotional bets, especially with the Padres averaging 7.2 runs in 2024 home wins,
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