Relax Gaming Joins Forces with Light & Wonder to Expand Global Reach
04.03.2024
In an exciting development for the iGaming industry, Relax Gaming, a distinguished aggregator and provider of unique gaming content, has inked a partnership with Light & Wonder.
This collaboration is set to broaden the distribution of Relax Gaming’s proprietary titles across key regulated markets worldwide, with a focus on Europe, the US, and Canada.
Strategic Alliance in iGaming
Under this new agreement, a selection of Relax Gaming’s premier 2024 titles such as BILL & COIN™, SWEETOPIA ROYALE™, and COWABUNGA DREAM DROP™ will be made accessible to players through Light & Wonder’s extensive online ecosystem. This platform is known for its seamless integration capabilities and robust security, offering over 4,500 games from a vast network of both in-house and third-party studios.
A Rich Portfolio of Games
The deal also includes Relax Gaming’s legendary titles like TEMPLE TUMBLE™, MONEY TRAIN™, and SNAKE ARENA™, further enriching the gaming options available to players through Light & Wonder’s platform. This collaboration signifies a significant opportunity for both parties to leverage their strengths and offer an enhanced gaming experience to a broader audience.
Relax Gaming has established itself as a leading B2B supplier in the iGaming industry, earning accolades such as the GGA’s Product Launch of the Year in February 2023 for its Dream Drop Jackpots. Additionally, the company has been recognized for its innovation and excellence at various prestigious awards, underscoring its commitment to delivering high-quality, engaging gaming content.
Executive Insights
Nadiya Attard, Chief Commercial Officer at Relax Gaming, expressed enthusiasm about the partnership, highlighting Light & Wonder’s reputation as a top-tier aggregation platform. “Light & Wonder has firmly established its market-leading aggregation platform as one of the best in the business for suppliers looking to further extend the reach of their content. We look forward to a long and successful partnership together.”
Steve Mayes, Digital Partnership Director at Light & Wonder, reciprocated the sentiment, praising Relax Gaming’s award-winning portfolio of innovative games. “Relax Gaming’s proprietary content needs no introduction. We are absolutely delighted to be able to supply our customers with their award-winning portfolio of innovative games.”
Our Comment on the Article
The partnership between Relax Gaming and Light & Wonder marks a pivotal moment in the iGaming sector, promising to bring a diverse array of high-quality, engaging games to players across the globe. As both companies continue to push the boundaries of innovation and entertainment, this collaboration is a testament to their shared vision of creating unparalleled gaming experiences. With Relax Gaming’s creative prowess and Light & Wonder’s expansive network, the future of online gaming looks brighter than ever.