RubyPlay Expands New Jersey Reach with FanDuel Casino
RubyPlay has strengthened its presence in the U.S. iGaming market by launching its innovative games with FanDuel Casino in New Jersey. The partnership builds on RubyPlay’s earlier entry into the state through its collaboration with Rush Street Interactive (RSI) and continues its strategic push for growth in the U.S. online casino sector.

RubyPlay’s Unique Offerings
Asaf Noifeld, Managing Director of Casino at FanDuel, shared his excitement about the collaboration. “It’s quite an exciting opportunity for us. We have a good history of working closely with RubyPlay from other brands of Flutter.”
Noifeld noted that FanDuel’s current focus is on offering customers unique gaming experiences. “Phase one was figuring out the basics with existing quality providers, mostly from land-based titles. Now, it’s all about differentiation, providing a wider catalog for customers, and offering new experiences. RubyPlay content worked quite well for us with PokerStars, so we’d like to try it in the U.S. and see what happens.”
Part of a Bigger Expansion Plan
This partnership with FanDuel is just the latest step in RubyPlay’s strategic push into the U.S. The company recently entered the market through a deal with Rush Street Interactive (RSI), the operator behind the BetRivers brand.
In New Jersey, RubyPlay initially introduced five exclusive slot games, including Go High® Panda and Immortal Ways® Sweet Coin, with plans to launch 15 more titles by January 2025.
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