Scientific Games Extends SLINGO Partnership with Gaming Realms

08.01.2025

Scientific Games has renewed its licensing agreement with Gaming Realms, securing exclusive rights to the iconic SLINGO brand for another five years.

This extension ensures the continued development and distribution of SLINGO-branded lottery games across key markets, including the U.S., Canada, Europe, Australia, and New Zealand.

Expanding SLINGO’s Lottery Presence

Since its debut in 1996, SLINGO—a hybrid of slots and bingo—has captivated players worldwide. Scientific Games introduced the brand to the lottery space in 2001, and it has since become a standout success, generating over $1.9 billion in retail sales in the U.S. and Canada alone.

With this renewed partnership, Scientific Games plans to expand its SLINGO portfolio beyond traditional instant scratch games to include:

  • Terminal-generated instant win games such as Fast Play.
  • Monitor games like KENO.
  • iLottery offerings and second-chance promotional games.

Speaking on the renewal, Tina Hoover, Vice President of Licensing for Scientific Games, said: “We are thrilled to extend our successful collaboration with Gaming Realms, allowing us to continue delivering engaging SLINGO lottery experiences. The SLINGO brand is beloved by players and consistently performs as a top-tier lottery game, providing lotteries with a versatile platform that appeals across retail and digital formats. While SLINGO is consistently a top five brand in lottery instant scratch products, the brand’s potential in the eInstant products space is unlimited.”

A Long-Standing Collaboration

This partnership, which has spanned over two decades, reflects the enduring popularity of SLINGO and its ability to adapt to new gaming formats.

For Mark Segal, CEO of Gaming Realms, the renewal highlights the strong partnership between the two companies: “We’re excited to renew our collaboration with Scientific Games, further extending the reach of the SLINGO franchise in the lottery market. The renewal illustrates the brand equity SLINGO commands across multiple verticals in the gaming and lottery space. We’re very proud of the licensing partnership with Scientific Games, which with this extension will take our partnership beyond 25 years of working together.”

A Global Lottery Leader

Scientific Games, the world’s largest lottery games provider, offers a portfolio of over 100 licensed brands and supports 150 lotteries across 50 countries.

Known for its expertise in retail and digital games, technology, and analytics, the company’s focus on innovation ensures continued growth for popular brands like SLINGO.