Scout Gaming Expands Partnership with bet365
Scout Gaming Group has successfully expanded its agreement with bet365 to enhance and extend the delivery of Fantasy Sports products and cross-selling tools across bet365’s operations in the United States.
Impact on Scout Gaming’s Business
This broadened partnership, set to kick off from the second quarter of 2024, will also see the inclusion of new markets in Canada and Mexico, marking a significant step in Scout’s North American strategy.
The updated agreement, which builds on the initial collaboration launched at the end of the third quarter of 2023, is expected to significantly boost Scout’s revenue streams moving forward.
Strategic Significance
Niklas Jönsson, CEO of Scout Gaming, emphasized the importance of this partnership, noting that it underscores the growing relevance of Fantasy Sports and cross-sell products in the gaming market. “The agreement shows the recognition of the relevance of Fantasy Sports and cross sell products in the gaming market, ” said Jönsson.
Scout Gaming Group is a Stockholm-based company known for its comprehensive B2B solutions in Daily Fantasy Sports, Sportsbook, and Fantasy betting. The company boasts a flexible network-based platform that supports a wide range of sports and leagues.
This capability is powered by an in-house StatCenter, offering real-time data to enhance player engagement and decision-making. With operations also in Lviv, Ukraine, Scout Gaming is listed on the Nasdaq First North Growth Market and guided by Corpura Fondkommission AB as its Certified Adviser.
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