Stake and RAS Technology Holdings Form a Partnership

24.01.2024

Stake, a prominent online sports betting and casino operator, has partnered with RAS Technology Holdings to introduce horse racing on its global sportsbook platform. This collaboration, set to launch this quarter, aims to enhance Stake’s betting options and expand its global reach.

Stake’s Foray into Horse Racing

Stake is set to receive a comprehensive horse racing solution from RAS, including data, content, trading platforms, and risk management solutions. The deal, spanning two years with a one-year renewal option, positions Stake to significantly expand its wagering offerings. Stake’s Commercial Director, Jarrod Febbraio, expressed excitement about the partnership, anticipating new opportunities for customers to explore.

RAS Technology Holdings, known for its relationships with other leading sportsbook providers like Entain, Flutter, and Bet365, views this revenue-sharing deal with Stake as potentially its most significant to date. RAS CEO Stephen Crispe highlighted the strategic importance of this partnership, which is expected to further establish Racing and Sports as a premier provider of integrated racing and wagering solutions globally.

Stake’s Expanding Portfolio in Sports Betting

Stake has been actively expanding its sports betting portfolio, with interests extending beyond horse racing. The company has made significant strides in Formula One racing, transitioning from a sponsor to the title sponsor for Sauber Racing, replacing Alfa Romeo. This title sponsorship will continue until the team’s anticipated acquisition by Audi in 2026. Stake is also known for its flexibility in currency options, accepting over 25 currencies, including cryptocurrencies.

This new venture into horse racing is expected to bolster Stake’s position in the competitive online sports betting market. The addition of horse racing to its platform not only diversifies its offerings but also taps into a rich tradition of betting, attracting a broader spectrum of punters.

Objective Commentary: Expanding Horizons in Online Sports Betting

The partnership between Stake and RAS Technology Holdings marks a significant expansion in the online sports betting industry. By integrating horse racing into its platform, Stake is poised to offer a more diverse and enriched betting experience, catering to a wider audience. This move also reflects the growing trend of sports betting operators diversifying their portfolios to include a variety of sports and betting options.

As the industry continues to evolve, collaborations like this between technology providers and betting platforms are likely to become more common, driving innovation and growth in the sports betting sector.